Burnt Ends Singapore (burntends.com.sg) is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act (PDPA) of Singapore.

Collection of Personal Data

We may collect personal data about you through various channels, including:

• Website: When you visit our website, we may collect information such as your IP address, browser type, operating system, browsing activity, and any information you enter into our online forms.
• Orders and Reservations: When you place an order, make a reservation, or contact us regarding our products and services, we may collect information such as your name, contact details (email address), delivery or billing address, payment information, and any specific requests or preferences you may have.
• Marketing and Promotions: If you sign up for our newsletter, promotions, or loyalty programs, we may collect information such as your name, email address, and interests.
• Social Media: When you interact with us on social media platforms, we may collect information that is publicly available on your profile.
• Cookies: We use cookies and similar technologies to track user activity on our website and improve your experience. You can choose to disable cookies in your browser settings.

Use of Personal Data

We may use your personal data for various purposes, including:

• Processing and fulfilling your orders and reservations
• Communicating with you about your orders, reservations, products, services, and promotions
• Providing customer service and support
• Personalizing your experience on our website
• Sending you marketing and promotional materials (with your consent)
• Conducting market research and analysis to improve our products and services
• Analyzing website traffic and user behavior
• Complying with legal and regulatory obligations

Disclosure of Personal Data

We may disclose your personal data to third parties, including:

• Our service providers and vendors who assist us with operating our website, processing payments, and providing customer service. These providers are contractually obligated to protect your personal data.
• Google Analytics: We use Google Analytics to track user activity on our website. Google Analytics may collect information such as your IP address, browser type, and browsing activity. This information is used to improve the website and user experience. You can learn more about Google Analytics’ privacy practices here: https://policies.google.com/](https://policies.google.com/)
• Advertising Partners: We may engage with advertising partners to run ads on our website or other platforms. These partners may collect information about your interests to provide you with targeted advertising.
• Government authorities and law enforcement agencies as required by law.
• Any other person to whom you have given your consent.

Protection of Personal Data

We take reasonable measures to protect your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks. These measures include:

• Secure storage of your personal data
• Use of encryption technologies
• Access controls and user authentication
• Regular security audits and reviews

Your Rights

Under the PDPA, you have certain rights with respect to your personal data. These rights include:

• The right to access your personal data
• The right to request correction of inaccurate personal data
• The right to restrict or withdraw your consent to the processing of your personal data
• The right to object to the processing of your personal data

To exercise any of these rights, you can contact us using the contact information provided below.

Data Retention

We will retain your personal data for as long as it is necessary for the purposes for which it was collected or as required by law. We will then delete or anonymize your personal data in a secure manner.

Children’s Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal data from children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

admin@burntends.com.sg

Additional Information

This Privacy Policy is specific to burntends.com.sg. We encourage you to review the privacy policies of any third-party websites or platforms you visit.

By using our website, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.